The Impact Of Customer Relationship Management (CRM) Processes Towards Business Performance

Mohamad, Siti Hajar and Othman, Norfaridatul Akmaliah and Jabar, Juhaini and Abdul Majid, Izaidin (2014) The Impact Of Customer Relationship Management (CRM) Processes Towards Business Performance. International Journal of Research in Management, 4 (5). pp. 11-24. ISSN 2249-5908

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Abstract

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Item Type: Article
Uncontrolled Keywords: Customer relationship management, CRM processes, CRM services, Business performance, Small Medium Enterprises.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Divisions: Faculty of Technology Management and Technopreneurship > Department of Technology Management
Depositing User: Muhammad Afiz Ahmad
Date Deposited: 20 Sep 2017 09:01
Last Modified: 03 Aug 2021 23:58
URI: http://eprints.utem.edu.my/id/eprint/19390
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