Persuasive Multimedia In Truancy Awareness (PMTA): Integration Of Persuasive Design Principles

Azman, Farah Nadia and Dolhalit, Mohamad Lutfi and Abdul Salam, Sobihatun Nur and Abdul Mutalib, Ariffin and Yusoff, Muhamad Saiful Bahri (2018) Persuasive Multimedia In Truancy Awareness (PMTA): Integration Of Persuasive Design Principles. Journal Of Telecommunication, Electronic And Computer Engineering (JTEC) , 10. pp. 33-37. ISSN 2180-1843

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This article reports on the ongoing research which focuses on the use of persuasive design principle in the design and development of multimedia learning application for truancy awareness (PMTA).Primarily,this paper emphasizes on how persuasive design principle can be employed into a multimedia learning environment in fostering truancy awareness.This paper is presented in the following order;firstly,the current situation regarding truancy issues is explained.Next,the current practices on how to handle truancy issues are highlighted.The third part discusses the theoretical framework and how the principles were applied in designing the information and presentation of PMTA.In conclusion,it is hoped that PMTA would be a beneficial tool for rising truancy awareness and reducing this problem in Malaysia.The next step of this study will involve with experimental testing to evaluate the effects of the persuasive multimedia applications toward truancy awareness.

Item Type: Article
Uncontrolled Keywords: Multimedia Design Principles; Persuasive Design Principles; Truancy Awareness.
Subjects: Q Science > Q Science (General)
Divisions: Faculty of Information and Communication Technology > Department of Interactive Media
Depositing User: Mohd. Nazir Taib
Date Deposited: 28 Feb 2019 08:59
Last Modified: 17 Aug 2021 18:54
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