Impact Of ISO 9001: 2008 Certification On Consumer Satisfaction

Husseini, Saleh Ali and Al-Shami, Samer Ali Hussein and Fam, Soo Fen and Al derei, Saif (2018) Impact Of ISO 9001: 2008 Certification On Consumer Satisfaction. Journal Of Advanced Research In Dynamical And Control Systems (JARDCS), 10 (06). pp. 322-331. ISSN 1943-023X

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The objective of this study aims to describe and examine the effect of the organizations obtaining the certificate of conformity with ISO 9001: 2008 on the satisfaction of their consumers among industrial companies in Damascus Governorate. A survey was distributed to 340 consumers, while One-Sample Statistics was used to measure the level of customers’ satisfaction in four large enterprises. The results showed that the obtaining ISO 9001: 2008 certification has positive effect on consumer satisfaction proxied by (consumer complaints, frequent buying, positive buying trends, quality perceived by consumers and quality provided by companies.

Item Type: Article
Uncontrolled Keywords: ISO 9001: 2008, consumer satisfaction, companies, Damascus
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Divisions: Faculty of Technology Management and Technopreneurship
Depositing User: Mohd Hannif Jamaludin
Date Deposited: 29 Jul 2019 04:21
Last Modified: 27 Aug 2021 13:10
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