Entrepreneurs' Personal Characteristics, Market Orientation And SME’s Firm Performance: Moderating Effect Of Secondary And Tertiary Education Level

Bahari, Norzalizah and Yunus, Ahmad Rozelan and Jabar, Juhaini (2018) Entrepreneurs' Personal Characteristics, Market Orientation And SME’s Firm Performance: Moderating Effect Of Secondary And Tertiary Education Level. Advanced Science Letters, 24 (4). pp. 2789-2792. ISSN 1936-6612

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Abstract

This research investigates the moderating effect of education level in relationship between entrepreneurs’ personal characteristics and market orientation towards firm performance among SMEs in Malaysia. The existence theory suggests that entrepreneurs’ internal personality, the orientation and the education level plays an important role in determining the performance of their firms. Data were collected through a national survey from owners and senior managers of small- to medium-sized Malaysian companies. This paper discusses different types of personal characteristics of entrepreneurs with specific analysis on the influence of market orientation and moderate by entrepreneur’s education level towards firm’s performance.

Item Type: Article
Uncontrolled Keywords: Personal Characteristics, Market Orientation, Education Level, Firm Performance
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
Divisions: Faculty of Technology Management and Technopreneurship
Depositing User: Mohd Hannif Jamaludin
Date Deposited: 08 Aug 2019 03:11
Last Modified: 30 Aug 2021 02:34
URI: http://eprints.utem.edu.my/id/eprint/23001
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