Amran, Nur Syahirah (2018) Customer Satisfaction Towards Food Truck Service At Melaka State, Malaysia. UNSPECIFIED thesis, Universiti Teknikal Malaysia Melaka.
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Customer Satisfaction Towards Food Truck Service At Melaka State, Malaysia - Nur Syahirah Amran - 24 Pages.pdf - Submitted Version Download (84kB) |
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Abstract
The growth of the business is affected by many factors, this is including the food truck business. Nowadays, we always hear the problem that related to food services. In fact, various method have been carried out to ensure the food provider are good quality and cleanliness to ensure their customer satisfacton. The purpose of this study was to understanding the relationship between consumer purchasing behaviour and consumer satisfaction towards the food truck service Melaka, Malaysia. This is important to ensure of every vendor of food truck to provide the good service to fullfil the customer satisfaction and boosting their sales. The questionnare is designed to get the view from the targeted population about the important factors towards the food truck service. This research study will be done around Melaka state, Malaysia.
| Item Type: | Thesis (UNSPECIFIED) |
|---|---|
| Uncontrolled Keywords: | Customer relations, Customer services, Consumer satisfaction, Consumer satisfaction -- Evaluation |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Library > Projek Sarjana Muda > FPTT |
| Depositing User: | Nor Aini Md. Jali |
| Date Deposited: | 04 Jul 2019 06:26 |
| Last Modified: | 06 Aug 2024 12:31 |
| URI: | http://eprints.utem.edu.my/id/eprint/23219 |
| Statistic Details: | View Download Statistic |
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