Tourism Small And Medium Enterprise Competitiveness : The Influence Of Entrepreneurial Attitudes Towards Business Performance

Ho, Koon Song (2018) Tourism Small And Medium Enterprise Competitiveness : The Influence Of Entrepreneurial Attitudes Towards Business Performance. UNSPECIFIED thesis, Universiti Teknikal Malaysia Melaka.

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Abstract

The data have shown that is over demand and high competition among the SME hotel. Following the knowledge-based view approach, this contribution aims to study how the entrepreneur attitude influence tourism SME entrepreneur toward their business performance. Besides that, the number of foreign visitor travel to Malaysia was increase from year 2008-2018. That why as the SME entrepreneur personality attitude play the important role to manage their business and adapt in the competitive market. The hypotheses proposed in our research framework are survey by questionnaires to 150 SME hospitality entrepreneurs. The entrepreneurial attitudes which are personal control, self-esteem and innovation will determine whether will have significant and positive relationships with business performance. It also will find out which are the most influences attitudes towards the business performance. The finding may help SME entrepreneur self-improvement and enhance their competitive advantage to their business.

Item Type:	Thesis (UNSPECIFIED)
Uncontrolled Keywords:	Industrial management, Strategic planning
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor
Divisions:	Library > Projek Sarjana Muda > FPTT
Depositing User:	Nor Aini Md. Jali
Date Deposited:	06 Aug 2024 12:51
Last Modified:	06 Aug 2024 12:51
URI:	http://eprints.utem.edu.my/id/eprint/23641
Statistic Details:	View Download Statistic

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