The Attributes Of Eco-Labels: The Sustainability Of Customer Green Behavior

Alamsyah, Doni Purnama and Othman, Norfaridatul Akmaliah and Wan Ibrahim, Nik Rahila and Wen, Yaw Danny Chung and Mulyani, Mulyani and Udjaja, Yogi (2020) The Attributes Of Eco-Labels: The Sustainability Of Customer Green Behavior. Test Engineering And Management, 83. pp. 24569-24581. ISSN 0193-4120

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Abstract

An Eco-label is an attribute associated with environmentally friendly products. The marketers use it widely in providing the value of products offered. Based on the phenomenon, this study aims to review the impact of eco-labels on customerM behavior that relates to green awareness, green trust, environmental knowledge, and perceived quality. This study is conducted in Indonesia, particularly in West Java, with 100 supermarket customers as research respondents. Data from the respondents is obtained through questionnaires quantitatively, and data is analyzed through SmartPLS in examining the correlation values. The research result shows that an eco-label is an attribute to a green product, and it has a correlation and positive impact on green awareness, green trust, environmental knowledge, and perceived quality from customers. The attribute of an eco-label provides a more significant impact on the green value of green awareness and green trust compared to natural values. Research findings can provide input to the marketer in taking green marketing policies through the attribute of an eco-label. For the government, it is as essential information in understanding a customer’s knowledge for the attribute of eco-labels

Item Type:	Article
Uncontrolled Keywords:	Eco-Label, Green Awareness, Green Trust, Environmental Knowledge, Customer Green Behavior, Perceived Quality
Divisions:	Faculty of Technology Management and Technopreneurship > Department of Technology Management
Depositing User:	Norfaradilla Idayu Ab. Ghafar
Date Deposited:	08 Dec 2020 16:55
Last Modified:	08 Dec 2020 16:55
URI:	http://eprints.utem.edu.my/id/eprint/24525
Statistic Details:	View Download Statistic

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