The Influence Of E-Business Adoption On Business Performance Of Micro-Entrepreneurs

Sufian, Atirah and Sedek, Muliati and Tan, Jia Qi and Mohamad, Mohd Amin (2020) The Influence Of E-Business Adoption On Business Performance Of Micro-Entrepreneurs. International Journal of Advanced Science and Technology, 29 (8S). pp. 2026-2037. ISSN 2005-4238

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Abstract

In the recent years, electronic business plays an importance role in increasing the effectiveness and efficiency of a business. However, some entrepreneurs are unwilling to change their conservative mind and accept the challenge in digital business. Hence, this study investigates the use of electronic business in improving business performance among microentrepreneurs. The objectives of this study is to investigate the relationship between the ebusiness and business performance, and to examine the most significant factor that affect such relationship. Quantitative method is used to collect the data among the micro-entrepreneurs in Johor, Malaysia. The questionnaire that consist the questions about the impact of e-business system in business performance is distributed to 248 respondents. The results indicate that there is a significant relationship between independent variable (e-marketing, online customer communication, online order taking system) and dependent variable (business performance). Furthermore, the result of the study shows that e-marketing is the most significant factor that affect business performance. Therefore, e-business adoption plays an important role in improving the business performance in the aspects of market performance, financial performance and customer relationship performance

Item Type:	Article
Uncontrolled Keywords:	Electronic Business, Business Performance, Micro-Entrepreneurs
Divisions:	Faculty of Technology Management and Technopreneurship > Department of Technopreneurship
Depositing User:	Norfaradilla Idayu Ab. Ghafar
Date Deposited:	26 Jul 2021 12:12
Last Modified:	26 Jul 2021 12:12
URI:	http://eprints.utem.edu.my/id/eprint/25111
Statistic Details:	View Download Statistic

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