Fostering a clean and sustainable environment through green product purchasing behavior: Insights from Malaysian consumers’ perspective

Al-Kumaim, Nabil Hasan and Al-Shami, Samer Ali Hussein and Muhamad, Salman Al Farisi and Hassan, Siti Hasnah and K. Alhazmi, Abdulsalam and Hishan, Sanil S. and Shabbir, Muhammad Salman and A. Gazem, Nadhmi and Mohammed, Fathey and Abu Al-Rejal, Hussein Mohammed (2021) Fostering a clean and sustainable environment through green product purchasing behavior: Insights from Malaysian consumers’ perspective. Sustainability (Switzerland), 13 (22). pp. 1-17. ISSN 2071-1050

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Official URL: https://www.mdpi.com/2071-1050/13/22/12585

Abstract

Rapid economic developments have led to the excessive consumption of environmental resources. Consumption patterns play a crucial role in deteriorating environmental conditions and influencing consumers to seek sustainability features while purchasing different products. The purpose of this paper was to analyze the sustainability factors that have prompted consumers in Malaysia to buy green products. The primary elements of this research focused on environmental concern, green product awareness, government support, perceived ecological value, community green practice, purchase intention, and green product purchase behavior. Additionally, to explain the relationship between the independent and dependent variables, this research employed the theory of planned behavior as a theoretical framework. A total of 300 questionnaires were collected and examined using smart PLS-SEM. The findings of the research suggest that all factors, including environmental concern, green product awareness, government support, perceived ecological value, community green practice, and purchase intention, influence consumers in Malaysia to purchase green products. Finally, this research discusses the contribution, limitations, and suggestions for future studies related to purchasing behavior towards green products.

Item Type:	Article
Uncontrolled Keywords:	Environmental concern, green practice, ecological value, government support, purchase intention, green product purchase behavior
Divisions:	Faculty of Technology Management and Technopreneurship > Department of Technology Management
Depositing User:	Norfaradilla Idayu Ab. Ghafar
Date Deposited:	06 Mar 2023 09:22
Last Modified:	06 Mar 2023 09:22
URI:	http://eprints.utem.edu.my/id/eprint/26135
Statistic Details:	View Download Statistic

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