User experience guidelines of augmented reality application for historical tourism

Basir, Afiqah and Abdullah, Muhammad Haziq Lim and Zakaria, Mohd Hafiz (2022) User experience guidelines of augmented reality application for historical tourism. International Journal On Advanced Science, Engineering And Information Technology, 12 (3). pp. 1196-1205. ISSN 2088-5334

Text USER EXPERIENCE GUIDELINES OF AUGMENTED REALITY APPLICATION FOR HISTORICAL TOURISM-AFIQAH2022.PDF Download (1MB)

Abstract

Malaysia Smart Tourism 4.0 is a government initiative that aims to transform the tourism industry to the next level. Tourism 4.0 is the next generation of the tourism industry that uses the latest industrial revolution technologies such as Augmented Reality (AR). AR is a new technology that uses computer graphics to create the illusion of being in the real world. In recent years, the Mobile Augmented Reality (MAR) approach has been used in many sectors such as tourism, education, and healthcare. User experience is crucial for MAR applications since it attempts to meet the user's needs and enhance engagement. However, limited studies on user experience in historical tourism have been explored due to the lack of evidence and empirical research. Thus, this study is to propose user experience guidelines for an Augmented Reality application for historical tourism. More than 60 articles related to AR in tourism were analyzed using thematic analysis in this study. The study resulted in two findings: (1) the user experience guidelines of Augmented Reality for historical tourism applications, and (2) user experience that was influenced by the application features and the requirements of tourists. The findings will be used to propose an UX design for MAR applications in the context of historical tourism. Most significantly, the number of successful deployment use cases for MAR applications is currently limited, especially in the tourism industry. Thus, it is critical to have a comprehensive set of variables has been considered for success.

Item Type:	Article
Uncontrolled Keywords:	Augmented reality, mobile application, historical tourism, AR guidelines
Divisions:	Faculty of Information and Communication Technology
Depositing User:	Norfaradilla Idayu Ab. Ghafar
Date Deposited:	06 Mar 2023 12:37
Last Modified:	06 Mar 2023 12:37
URI:	http://eprints.utem.edu.my/id/eprint/26353
Statistic Details:	View Download Statistic

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