A model for effective communication between meteorology organization and society using social media

Almheiri, Mohamed Saleh Hassan (2023) A model for effective communication between meteorology organization and society using social media. Masters thesis, Universiti Teknikal Malaysia Melaka.

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Abstract

Meteorology organization is one of the most prevailing and favourite weather forecasts, constantly improving their services and information dissemination facilities. In addition, social media has become the primary consent to deliver effective meteorological and social communication. However, many studies have overlooked the effectiveness of social media in disseminating information to society. Likewise, the majority of meteorologists prefer traditional media to new media. Up to this date, there has been limited study regarding the effective communication involving Meteorology organizations and society using social media. Hence, this study aims to develop an effective communication model towards meteorology organizations and society. There are two objectives of this study. The first is to analyze the factors that influence effective communication between meteorology organisations and society using social media, and the second is to propose the appropriate model for effective communication between meteorology organisations and society. This research employs a three-phase process base design, the first data collection, the second data analysis, and the third stage of research model development. For the data collection, a literature study has been conducted to find all the factors influencing effective communication between meteorology organisations and society using social media. Then a survey was conducted in UAE with an estimated sample size is 384 respondents. In this research, a purposive sampling strategy was used. To develop an effective model, data were analyzed based on descriptive analysis. Based on the analysis, it is identified that the most robust relationship between an independent variable and dependent variable is the relationship between Human Engagement and Effective Communication, which has the highest correlation coefficient of r=0.853, followed by the second strongest of association strength is Information Transparency and Effective Communication, which take up r=0.816 and Information Sharing is r=0.737. All hypothesis is tested, and the result of hypothesis testing indicates that for H1 this study can conclude that Trust (TRU) has no significant relationship to Effective Communication (EC). While Human Engagement (HE), Information Sharing (IS) and Information Transparency (IT) were shown to have a significant relationship to Effective Communication (EC). Overall, the proposed model plan will help organization practitioners understand how they can effectively systematically communicate among society, which will give a clear organization to society or people around them as followers in their premises or management more efficiently and effectively.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Meteorology organizations, Weather forecasting, Social media communication
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce
Divisions:	Library > Tesis > IPTK
Depositing User:	MUHAMAD HAFEEZ ZAINUDIN
Date Deposited:	16 Dec 2024 08:08
Last Modified:	16 Dec 2024 08:08
URI:	http://eprints.utem.edu.my/id/eprint/28283
Statistic Details:	View Download Statistic

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