Risk management framework for effective hotel performance through e- tourism culture in United Arab Emirates

Al Bawardi, Saif Saeed Juma Saif (2024) Risk management framework for effective hotel performance through e- tourism culture in United Arab Emirates. Doctoral thesis, Universiti Teknikal Malaysia Melaka.

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Abstract

In the vibrant landscape of the United Arab Emirates' hospitality industry, tourism stands as a cornerstone, drawing global travelers to its opulent hotels and resorts. However, amidst this allure, there exists a critical need for effective risk management strategies. Despite strides made, understanding the intricate interplay between risk management, e-tourism, and tourist culture remains incomplete. This study addresses these gaps, aiming to unravel the complex relationship between enterprise risk management, e-tourism, tourist culture, and hotel performance within the UAE's hotels. Utilizing a robust quantitative methodology, this research collected data through a meticulously designed questionnaire from 320 respondents, primarily hotel executives associated with the hotels Abu Dhabi. The analysis, conducted via SmartPLS, unveiled compelling findings. It revealed a high level of risk intention within the UAE's hotel industry, underscoring the need for nuanced risk management strategies. Specific facets within enterprise risk management strategy setting, performance evaluation, governance, information management, communication, and reporting were identified as influential factors shaping hotel performance. Moreover, this study illuminated the intricate dynamics between tourist culture, e-tourism, and risk management. It validated the pivotal roles played by tourist culture and e-tourism in shaping individual intentions and highlighted their partial mediating effects on the relationship between enterprise risk management and hotel performance. In conclusion, this research not only addresses crucial gaps in understanding risk management within the UAE's hotel industry but also provides actionable insights. It emphasizes the significance of adopting an integrative risk management model that enhances hotels' performance among UAE businesses. This study's theoretical contribution is noteworthy, enriching the existing body of knowledge by integrating Organizational Learning Theory and Organizational Culture Theory. Therefore, this research provides a holistic enterprise risk management model by examining the adaptive behaviors of businesses in response to risks, enhancing the understanding of how cultural factors influence risk management strategies. These insights clarify the intricate interconnections between risk management practices, technological advancements, cultural nuances, and the overall performance of the UAE's tourism industry. Furthermore, this research serves as a guiding beacon for policymakers, businesses, and researchers, illuminating the path toward a more resilient, innovative, and sustainable future for the UAE's thriving tourism sector, ensuring its continued allure on the global stage. This study makes a substantial contribution to both theory and practice by shedding light on the complex relationships between risk management strategies, technological progress, cultural dynamics, and their collective impact on the UAE's tourism industry.

Item Type:	Thesis (Doctoral)
Uncontrolled Keywords:	Risk management, Hotel performance, E-tourism
Divisions:	Library > Tesis > FPTT
Depositing User:	Muhamad Hafeez Zainudin
Date Deposited:	04 Feb 2025 15:59
Last Modified:	04 Feb 2025 15:59
URI:	http://eprints.utem.edu.my/id/eprint/28408
Statistic Details:	View Download Statistic

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