Halal exporting: Empowering Malaysian SMEs in the global market

Ahamat, Amiruddin and Che Pee @ Che Hanapi, Ahmad Naim and Jaafar, Adib Akram (2025) Halal exporting: Empowering Malaysian SMEs in the global market. Penerbit UTeM Press, Durian Tunggal, Melaka. ISBN 9786297741451

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Abstract

"Halal Exporting: Empowering Malaysian SMEs in the Global Market" is a comprehensive reference for small and medium-sized firms (SMEs) in Malaysia navigating the ever-changing and developing global halal market. This book examines the significance and global potential of halal goods and services, giving a strong foundation for understanding why halal exporting is more than a passing trend but a significant opportunity for business growth. With a focus on the Malaysian context, the voyage begins with an overview of halal products and services, highlighting their global market potential and the difficult process of halal certification. This book presents an overview of Malaysia's thriving halal ecosystem with a focus on the country's role as a global halal hub, supported by robust government initiatives and a well-organised regulatory framework. The book teaches small and medium-sized businesses (SMEs) how to do market research to locate export opportunities by breaking down target markets, examining demand trends, and identifying promising export potential. This practical reference addresses halal logistics, shipping, packaging, and labelling standards, highlighting the importance of halal integrity across the supply chain. This book offers a framework for halal product marketers to use to differentiate themselves in a crowded global industry.

Item Type:	Book
Uncontrolled Keywords:	Halal food industry -- Management, Food industry and trade, Halal food industry -- Marketing, Halal food industry -- Environmental aspects
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor
Divisions:	Faculty of Technology Management and Technopreneurship
Depositing User:	Norhairol Khalid
Date Deposited:	13 Apr 2026 08:49
Last Modified:	13 Apr 2026 08:49
URI:	http://eprints.utem.edu.my/id/eprint/29675
Statistic Details:	View Download Statistic

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