Public acceptance of durian farmland real estate investment via crowdfunding in Malaysia

Mohd Mustafa Kamal, Nur Nabeeha and Omar, Abdul Jalil and Md Ariffin, Khadijah and Aris, Amir and Sulaiman, Muhammad Azwan and Adi Maimun, Nurul Hana (2026) Public acceptance of durian farmland real estate investment via crowdfunding in Malaysia. International Journal of Research and Innovation in Social Science (IJRISS), X (III). pp. 2231-2242. ISSN 2454-6186

Text 0122001042026102823104.pdf Available under License Creative Commons Attribution. Download (508kB)

Abstract

Durian farmland investment in Malaysia has attracted growing interest due to its high export potential, especially for premium varieties such as Musang King and Black Thorn. However, the high development cost of durian farms, reaching hundreds of thousands of ringgit (RM) per hectare, remains a major barrier for small investors, making such opportunities exclusive to high-profile investors. Crowdfunding emerges as an inclusive alternative mechanism, enabling small investors to participate with lower capital while still accessing potential returns. Yet, public understanding and acceptance of this approach remain limited. The objective of this study is to identify the investment process of durian farmland via crowdfunding and to assess the level of investor acceptance. A mixed-methods approach was adopted, involving semi-structured interviews with Durian Capital Berhad and questionnaires distributed to working individuals with investment potential. Qualitative data were analyzed thematically, while quantitative data were examined using descriptive statistics with SPSS to assess demographics, awareness, and risk perception. Findings reveal that transparent structures such as the one-treeone-investor concept, third-party trustee control, and capital guarantees enhance investor confidence. However, overall acceptance remains moderate, with risk and return perception as the most significant factors, followed by financial capacity, knowledge, discipline, and openness to expert advice. This study contributes to academic literature on alternative agricultural investment and provides practical insights for farm operators, small investors, and policymakers in strengthening Malaysia’s crowdfunding ecosystem.

Item Type:	Article
Uncontrolled Keywords:	Crowdfunding, Real estate investment, Durian farms, Small investors, Risk and return perception, Alternative agricultural investment
Divisions:	Faculty of Technology Management and Technopreneurship
Depositing User:	Sabariah Ismail
Date Deposited:	18 May 2026 02:11
Last Modified:	18 May 2026 02:11
URI:	http://eprints.utem.edu.my/id/eprint/29714
Statistic Details:	View Download Statistic

Actions (login required)

View Item