Kurnianingrum, Dian and Monica, Rachel and Rahmah, Rosyidah and Yustian, Okky Rizkia and Jumbri, Isma Addi and Kartawinata, Budi Rustandi (2024) Engaging investors through social media: A positive sentiment analysis of Emtrade’s Twitter. In: 2024 International Conference on Intelligent Computing and Sustainable Innovations in Technology (IC-SIT), 21 November 2024 through 23 November 2024, Bhubaneswar, India.
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Abstract
This study analyzes the positive sentiment topics in Emtrade’s Twitter posts over one year. Emtrade, an EduFinTech company, uses its Twitter account to post information about the stock market. The research collected and analyzed 442 tweets from@emtrade_id, focusing on 65 positive sentiment tweets. Using sentiment analysis and the LDA algorithm, the study identified five main clusters of positive topics: financial performance, market potential, and investment opportunities, dividends and retail investor engagement, employment, and economic conditions, and market dynamics and commodity prices. The findings show that Emtrade’s tweets often discuss strong financial performance, market potential, and investment opportunities, which attract investors. Additionally, tweets about dividends and approachable investments are aimed at retail investors. The study provides insights into Emtrade’s communication strategy on social media, highlighting the company’s efforts to engage and attract investors through positive sentiment topics.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | Sentiment analysis, Social media, Twitter, Stock market, Investment opportunities |
| Divisions: | Faculty of Technology Management and Technopreneurship |
| Depositing User: | NUR FARISAH JAFRIN |
| Date Deposited: | 08 Jul 2026 05:18 |
| Last Modified: | 08 Jul 2026 05:18 |
| URI: | http://eprints.utem.edu.my/id/eprint/29779 |
| Statistic Details: | View Download Statistic |
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