Concept of halal among non-muslim community in Malaysia

Saleh, Hasan and Rajandran, Thurga (2025) Concept of halal among non-muslim community in Malaysia. International Journal of Academic Research in Business and Social Sciences, 15 (1). 405 - 419. ISSN 2222-6990

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Abstract

This study explores understanding of halal among non-Muslim consumers in Malaysia, highlighting factors influencing their purchase intentions. Findings indicate halal awareness, certification, marketing, and knowledge significantly impact non-Muslim consumers' willingness to buy halal products. Increased halal awareness enhances trust in product safety and quality, while effective marketing strategies improve perceptions and broaden appeal. The study identifies a growing acceptance of halal products among non-Muslims, driven by health consciousness and ethical considerations. Additionally, halal certification is recognized as a vital trust signal, assuring compliance with high standards. Educational initiatives are essential for addressing misconceptions and fostering a deeper understanding of halal principles. Ultimately, this study underscores importance of halal in promoting cultural diversity and inclusivity within Malaysian society, positioning it as a valuable concept transcends religious boundaries.

Item Type:	Article
Uncontrolled Keywords:	Halal products, Non-Muslim Consumers, Purchase Intention, Halal Certification, Halal Marketing, Halal Knowledge
Divisions:	Faculty of Technology Management and Technopreneurship
Depositing User:	Norfaradilla Idayu Ab. Ghafar
Date Deposited:	13 May 2026 02:25
Last Modified:	13 May 2026 02:25
URI:	http://eprints.utem.edu.my/id/eprint/29793
Statistic Details:	View Download Statistic

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