Exploring future technopreneurs’ perceptions toward the gerontechnology market

Jumbri, Isma Addi and Aris, Nurin and Karmagatri, Mulyani and Nur Jamal, Fauziyah and Kurnianingrum, Dian (2025) Exploring future technopreneurs’ perceptions toward the gerontechnology market. Journal of Education and Social Sciences, 30 (1). pp. 17-27. ISSN 2289-9855

Text 0194021022025925331667.pdf Available under License Creative Commons Attribution Non-commercial No Derivatives. Download (460kB)

Abstract

The elderly population is experiencing significant growth, particularly in developing countries such as Malaysia. This demographic shift, driven by advancements in healthcare, modernization, and increasing life expectancy, presents challenges and opportunities for gerontechnology development. From an entrepreneurial and economic perspective, the rising ageing population offers vast potential for technology-driven innovations to improve older adults' well-being to improve older adults' well-being to improve older adults' well-being. While existing studies highlight the importance of gerontechnology, research remains limited in understanding how future technopreneurs perceive this market segment and their willingness to innovate in this field. This study investigates the awareness and intentions of future technopreneurs regarding the gerontechnology market, particularly as Malaysia is projected to become an ageing nation by 2030. A survey was conducted with 100 final-year students enrolled in the Bachelor of Technopreneurship with Honors (BTEC) program at Universiti Teknikal Malaysia Melaka (UTeM) to assess their knowledge of the ageing process, attitudes toward the elderly market, and perceived barriers to entry in the gerontechnology industry. The findings reveal that while respondents acknowledge the economic potential of gerontechnology, their understanding of ageing-related challenges remains limited, particularly in terms of the health and mobility issues older adults face. This study contributes to the field by identifying key factors influencing technopreneurs' readiness to engage in the gerontechnology sector, highlighting the need for entrepreneurial education and targeted exposure to ageing-related issues. The insights gained from this study can inform policymakers, educators, and industry stakeholders in designing initiatives that foster innovation in eldercare technologies. By addressing the knowledge gap and promoting awareness, this study helps pave the way for integrating technology and entrepreneurship to support Malaysia's transition into an ageing nation.

Item Type:	Article
Uncontrolled Keywords:	Gerontechnology, Ageing population, Elderly, Ageing nation, Silver economy
Divisions:	Faculty of Technology Management and Technopreneurship
Depositing User:	Norfaradilla Idayu Ab. Ghafar
Date Deposited:	17 Jul 2026 07:52
Last Modified:	17 Jul 2026 07:52
URI:	http://eprints.utem.edu.my/id/eprint/29991
Statistic Details:	View Download Statistic

Actions (login required)

View Item