A study of the challenges of coopetition in the Woodworking Industry Environment in Malaysia

Mohd Sam, Mohd Fazli and Lee Xin Yi, Lee Xin Yi and Lee, Pei Ying (2025) A study of the challenges of coopetition in the Woodworking Industry Environment in Malaysia. International Journal of Research and Innovation in Social Science (IJRISS), IX (IV). pp. 1223-1233. ISSN 2454-6186

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Abstract

Coopetition can be characterized as a combination of cooperation and competition. The desire to increase their share of the alliance'srevenue isshared by both the antagonistic parties. The purpose of this study was to examine the challenges of coopetition in the woodworking industry environment in Malaysia. The problem addressed in the study includes issues such as the availability of raw materials, labour shortages, shipping prices, and low productivity in the woodworking industry environment. To address these problems, the researcher conducted indepth qualitative interviews with a purposive sample of nine owners or managers in the woodworking industry environment in Negeri Sembilan and Johor, Malaysia. The interview questions focused on the challenges. Microsoft Word was used for thematic analysis. Significant updates were implemented in data collection and analysis methods, the collection period, and data preparation steps. Findings, derived from multiple sources, presented participant profiles, characteristics, and a comprehensive analysis of statements. Out of nine participants, seven supported themes aligning with coopetition theory in the woodworking industry environment of Negeri Sembilan and Johor, while two participants held contrasting views. This highlights that these two participants did not endorse coopetition, believing competitors wouldn't collaborate and would always remain competitors. In conclusion, this study investigates coopetition dynamics in the woodworking industry environment in Gemas, Negeri Sembilan, and Segamat, Johor, Malaysia. Challenges include knowledge and communication gaps, diverse product qualities, and market competition. With insights gathered from interviews with nine participants, this research effectively fulfils its objectives, providing robust evidence of coopetition dynamics in the woodworking industry environment.

Item Type:	Article
Uncontrolled Keywords:	Coopetition, Advantages, Woodworking Industry Environment, Malaysia
Divisions:	Faculty of Technology Management and Technopreneurship
Depositing User:	Norfaradilla Idayu Ab. Ghafar
Date Deposited:	21 Jul 2026 04:00
Last Modified:	21 Jul 2026 04:00
URI:	http://eprints.utem.edu.my/id/eprint/30188
Statistic Details:	View Download Statistic

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