Enhancing student's business plan learning through experiential business plan simulation

Abd Ghani, Mohd Guzairy and Mohamad, Norhidayah (2025) Enhancing student's business plan learning through experiential business plan simulation. International Journal of Research and Innovation in Social Science, IX (V). pp. 4721-4732. ISSN 2454-6186

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Abstract

A Business plan is an essential document that guides entrepreneurs in managing their businesses and strategising for future growth. The Malaysian government has mandated entrepreneurship education in higher institutions to foster entrepreneurial skills among students, including the ability to write effective business plans. This study explores how business plan simulation enhances students' understanding of entrepreneurship and identifies factors that facilitate business plan learning. A quantitative approach with pre- and postquestionnaires was used, involving 114 participants. Findings show that student characteristics are the most influential factor in facilitating business plan learning through simulation. Business plan simulation effectively improves students' understanding of entrepreneurship by providing a practical environment to apply theoretical knowledge.

Item Type:	Article
Uncontrolled Keywords:	Business plan, Business simulation, Entrepreneurship, Experiential learning
Divisions:	Faculty of Technology Management and Technopreneurship
Depositing User:	Sabariah Ismail
Date Deposited:	18 Aug 2026 03:56
Last Modified:	18 Aug 2026 03:56
URI:	http://eprints.utem.edu.my/id/eprint/30292
Statistic Details:	View Download Statistic

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