Syed Najmuddin , Syed Hassan and Mohd Fauzi, Kamarudin and Muhd Akmal Noor, Rajikon and Rosli, Saadan and Ahmad Rozelan, Yunus and Ramlee, Mustapha and Mustafa, Omar (2009) IMPORTANCE OF SOFT SKILLS IN TOURISM INDUSTRY OF MALACCA MALAYSIA. In: ICERI 2009. International Conference of Education, Research and Innovation. International Association of Technology, Education and Development (IATED), 16 -18th Novermber 2009, Madrid, Spain.
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Abstract
This exploratory study aims to identify the need of generic skills in the tourism industry of Melaka. The subjects consists of 70 front liners, male (N=29) and female (N= 41) who work at recreational and hotel sectors in Melaka. Subjects responded to the Social Inventory for Melaka Tourism Sector (Inventori Kemahiran Sosial Pekerja Pelancongan Melaka). The inventory has a fairly high reliability of 0.85 – 0.88, hence suggesting its pragmatic utility. Findings of the study shows that Melaka tourism front liners views the importance of generic skills as follows; ethiques and knowledge (Min= 4.3, SD: .70), personality (Min= 3.9, SD: .68), attire (Min= 3.6, SD: .37) and language (Min= 3.6, SD: .49).
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Additional Information: | ISBN:978-84-613-2955-7 |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Technology Management and Technopreneurship > Department of Technopreneurship |
| Depositing User: | Prof. Dr Ahmad Rozelan Yunus |
| Date Deposited: | 14 Nov 2012 15:41 |
| Last Modified: | 28 May 2015 03:29 |
| URI: | http://eprints.utem.edu.my/id/eprint/4921 |
| Statistic Details: | View Download Statistic |
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