Items where Author is "Mohd Tan, Athirah"
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Muslim, Aini Khalida and Kok, Hao Yuan and Mohd Tan, Athirah and Ishak, Muhamad Izaidi and Ahmad, Naveed and Govinda Raj, Vimala (2026) Influence of ai chatbot communication features and ai service agent marketing effort on customer satisfaction in online car rental platform. International Journal of Research and Innovation in Social Science (IJRISS), X (1). pp. 5053-5072. ISSN 2454-6186
Mangkau, Ivy Deirdre and Mohd Tan, Athirah and P. Jayabalan, Darshanaa (2025) Factors influencing students' satisfaction towards campus bus services at UTeM. International Journal of Research and Innovation in Social Science (IJRISS), IX (XXVIII). pp. 259-271. ISSN 2454-6186
Muslim, Aini Khalida and Mohd Tan, Athirah and Ahmad, Naveed and Ishak, Muhamad Izaidi and Govinda Raj, Vimala and Mohd Dzulkifli, Dzunnur Zaily (2025) Holistic organizaational transformation and dual-mode innovation culture: Explaining apple's strategic marketing success and sustainability. International Journal of Research and Innovation in Social Science (IJRISS), IX (XXVIII). pp. 482-491. ISSN 2454-6186
Mohd Tan, Athirah and Sevam, Vishu and Mangkau, Ivy Deirdre (2025) The factors influencing working Gen Z intentions to purchase green cosmetics products in Malaysia. International Journal of Research and Innovation in Social Science (IJRISS), IX (XXVIII). pp. 180-194. ISSN 2454-6186