Items where Author is "Rajandran, Thurga"

Rajandran, Thurga and Saleh, Hasan (2025) Analyzing non-muslim characteristics buying halal products in Petaling Jaya, Selangor. Information Management and Business Review, 17 (1). pp. 137-147. ISSN 2220-3796

Rajandran, Thurga (2025) Influence of halal awareness, certification, marketing and knowledge on non-muslim consumers’intention to purchase halal products in Malaysia. Masters thesis, Universiti Teknikal Malaysia Melaka.

Saleh, Hasan and Rajandran, Thurga (2024) Non Muslim acceptance of halal product in Malaysia. International Journal of Academic Research in Business and Social Sciences, 14 (12). 4579 - 4597. ISSN 2222-6990

Saleh, Hasan and Rajandran, Thurga (2024) Non Muslim consumers intention to purchase halal product in Malaysia : Proposed framework. International Journal of Academic Research in Economics and Management Sciences, 13 (4). 780 - 790. ISSN 2226-3624