Items where Author is "Rajandran, Thurga"
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Article
Saleh, Hasan and Rajandran, Thurga (2024) Non Muslim acceptance of halal product in Malaysia. International Journal of Academic Research in Business and Social Sciences, 14 (12). 4579 - 4597. ISSN 2222-6990
Saleh, Hasan and Rajandran, Thurga (2024) Non Muslim consumers intention to purchase halal product in Malaysia : Proposed framework. International Journal of Academic Research in Economics and Management Sciences, 13 (4). 780 - 790. ISSN 2226-3624
Thesis
Rajandran, Thurga (2025) Influence of halal awareness, certification, marketing and knowledge on non-muslim consumers’intention to purchase halal products in Malaysia. Masters thesis, Universiti Teknikal Malaysia Melaka.
