Customer Relationship Management Practices And Organizational Performance : The Mediating Role Of Market Orientation

Mohamad, Siti Hajar and Othman, Norfaridatul Akmaliah and Jabar, Juhaini and Abdul Majid, Izaidin (2015) Customer Relationship Management Practices And Organizational Performance : The Mediating Role Of Market Orientation. Australian Journal of Basic and Applied Sciences, 9 (4). pp. 28-36. ISSN 1991-8178

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Abstract

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Item Type: Article
Uncontrolled Keywords: CRM practices, organizational performance, food manufacturing industry, market orientation, structural equation modelling
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Divisions: Faculty of Technology Management and Technopreneurship
Depositing User: Muhammad Afiz Ahmad
Date Deposited: 20 Sep 2017 08:27
Last Modified: 30 Jul 2021 00:06
URI: http://eprints.utem.edu.my/id/eprint/19133
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