The Impact Of Customer Relationship Management On Small And Medium Enterprises Performance

Mohamad, Siti Hajar and Othman, Norfaridatul Akmaliah and Jabar, Juhaini and Abdul Majid, Izaidin and Kamarudin, Mohd Fauzi (2014) The Impact Of Customer Relationship Management On Small And Medium Enterprises Performance. Journal of Technology Management and Technopreneurship, 2 (2). pp. 11-26. ISSN 2231-7996

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Abstract

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Item Type: Article
Uncontrolled Keywords: Customer relationship management, market orientation, organizational performance, small and medium enterprises
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Divisions: Faculty of Technology Management and Technopreneurship
Depositing User: Muhammad Afiz Ahmad
Date Deposited: 20 Sep 2017 08:54
Last Modified: 03 Aug 2021 23:21
URI: http://eprints.utem.edu.my/id/eprint/19344
Statistic Details: View Download Statistic

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