Kansei Engineering Approach For The Customers Preferences Of Car Design

Yahaya, Saifudin Hafiz and Yaakob, Mohd Yuhazri and W.N., Hidayah and Haeryip , Sihombing and Sulaiman, Shamsudin and A.M, Kamarul (2018) Kansei Engineering Approach For The Customers Preferences Of Car Design. Advances in Intelligent Systems and Computing, 739. pp. 289-295. ISSN 2194-5357

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Abstract

In today’s business environment,all companies must prioritize their extraordinary consciousness to determine the customers’ design preferences before producing a certain product since customer design has become the primary concern of the companies’ marketing strategy.This study is related to the characteristic of product design based on customer emotional preferences using ‘Kansei Engineering’ with a mathematical approach.The approach used in this study is to identify and investigate the customer satisfaction through the customers’preferences that are focused on the design of the car products.5 Kansei words and 20 Multi-Purpose Vehicle (MPV) car designs (side view) were used as samples for this study. The design of the 20 cars are then manipulated into 12 curves using Bezier cubic equation,including the segmentation of the design profile.From the data gathered,the customer’s preferences towards the car’s design can be identified through the variables of Bezier curve equation.

Item Type:	Article
Uncontrolled Keywords:	Kansei Engineering, Bezier Curve, Mathematical Approach
Subjects:	T Technology > T Technology (General)
Divisions:	Faculty of Manufacturing Engineering
Depositing User:	Mohd. Nazir Taib
Date Deposited:	12 Nov 2018 03:02
Last Modified:	16 Jul 2021 17:02
URI:	http://eprints.utem.edu.my/id/eprint/21316
Statistic Details:	View Download Statistic

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