Physiognomic Characteristics Towards MPV Car Design In Kansei Engineering

Yaakob, Mohd Yuhazri and Salleh, Mohd Rizal and Wan Nor Azman, Wan Ainul Syafika and Amir Mohamed, Kamarul and Salahudin, Mohamad Tahkim and Haery, Sihombing (2019) Physiognomic Characteristics Towards MPV Car Design In Kansei Engineering. International Journal of Advanced Trends in Computer Science and Engineering, 8 (1.3). pp. 224-229. ISSN 2278-3091

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Abstract

This study discussed about the customer preferences towards the product design features based on Kansei Engineering. The purpose of this study is to find out what the customer characteristics based on physiognomy characteristics towards the emotional preferences (Kansei) on the car design features. By using developed questionnaires based on 5 Kansei words (Stylish, Comfortable, Safe, Sporty, Luxury) towards each of 6 car product design from MPVcar design type launched in Malaysia for years 2014 - 2015, the statistical method were then em-ployed to analyze the results data of 171 respondents against their needs and also to their individual face that were reconstructed to a facial model in order to find out the individual’s customer characteristic related to physiognomic identity. The study found that Front Views of for MPV car types (Toyota Alphard Vellfire) has strong the correlation with customers' mouth, while Side View (Fiat Freemont) and Rear View (Fiat Freemont) have significant correlation towards nose and mouth respectively. Based on these finding, the study concluded that the CAR Product launched in Malaysia have strong correlation with Malaysian customers' physiognomy.

Item Type:	Article
Uncontrolled Keywords:	Physiognomic, Emotional response, Product Design, Kansei Engineering, MPV Car Design
Divisions:	Faculty of Mechanical and Manufacturing Engineering Technology
Depositing User:	Norfaradilla Idayu Ab. Ghafar
Date Deposited:	21 Oct 2020 08:42
Last Modified:	21 Oct 2020 08:42
URI:	http://eprints.utem.edu.my/id/eprint/24272
Statistic Details:	View Download Statistic

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