Measuring Urban Tourist Spillover Effect Toward Rural Area

Tan, Ying Ying and Fam, Soo Fen and Kamarudin, Mohd Fauzi and Wahjono, Sentot Imam and Ong, Boon Zian (2019) Measuring Urban Tourist Spillover Effect Toward Rural Area. International Journal of Recent Technology and Engineering, 8 (2S11). pp. 701-705. ISSN 2277-3878

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Abstract

Melaka tourism has attracted huge number of domestic and international tourist every year and becoming a great source of income for the state. However, tourism in Melaka is mostly centralized on the city area of Melaka Tengah causing socioeconomic deprivation and inequality of people in sub urban and rural areas. Consequently, rural tourism work as a solution of development of economic and part of the rural community's diversification policies. Hence, this research is aim to determine the tourist spillover effect from urban exert to rural area. Global and Local Moran, I am used to analysis the data to show the phenomena of spillover of tourist’s flow by correlation. The secondary data is obtained from Tourism Melaka and Department of Statistic Malaysia for further data analysis. The result has shown that tourist spillover happened from Melaka tourist attractions to rural area. Therefore, the tourism in Masjid Tanah a mukim in Alor Gajah district can be expand and innovate to be one of the attraction in Melaka. This suggestion of development will grow the socioeconomic at the rural area by establish more employment apart from agriculture sector, diversify the income of the local citizens as well as encourage them to take part in entrepreneurship.

Item Type:	Article
Uncontrolled Keywords:	Rural tourism, Socioeconomic deprivation, Tourism hot spots, Tourist spillover effect
Divisions:	Faculty of Technology Management and Technopreneurship
Depositing User:	Sabariah Ismail
Date Deposited:	03 Dec 2020 12:31
Last Modified:	03 Dec 2020 12:31
URI:	http://eprints.utem.edu.my/id/eprint/24425
Statistic Details:	View Download Statistic

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