Reasons Behind Consumer's Behavioral Intentions Toward Digital Piracy

Abdul Aziz, Nor Azah and Khoo, Qiu Ti and Azman, Hartini and Sufian, Atirah (2020) Reasons Behind Consumer's Behavioral Intentions Toward Digital Piracy. Journal of Computational and Theoretical Nanoscience, 17 (2-3). pp. 855-858. ISSN 1546-1963

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Abstract

This study investigates the reasons (social influence, economic factors, consumer morality and technology factors) that influence punter's behavioral intention toward digital piracy. The study adopted a quantitative method, and 150 questionnaires were distributed to target respondents In this research through Google Form Online. From the result, three factors showed a significantly positive relationship with consumer's behavioral intention toward digital piracy. This study can help related parties to more understand the reasons behind consumers' behavioral Intentions toward digital piracy and achieve reducing digital piracy case purposes.

Item Type:	Article
Uncontrolled Keywords:	Consumers' behavioral intentions, Digital piracy
Divisions:	Faculty of Technology Management and Technopreneurship
Depositing User:	Sabariah Ismail
Date Deposited:	01 Jul 2021 15:06
Last Modified:	01 Jul 2021 15:06
URI:	http://eprints.utem.edu.my/id/eprint/25187
Statistic Details:	View Download Statistic

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