Green and sustainability criteria in Malaysia’s poultry production and management

Rahmat, Suharni and Abdul Hamid, Mohd Syaiful Rizal and Chew, Boon Cheong (2021) Green and sustainability criteria in Malaysia’s poultry production and management. Journal of Sustainability Science and Management, 16 (5). pp. 140-163. ISSN 2672-7226

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Abstract

This article discusses green and sustainability (G&S) criteria in poultry production in Malaysia. The study focuses on broiler production management from the downstream (farm management) to the upstream (end-user) processes. This study is important as it investigates new developments of the poultry industry in Malaysia. As this is an exploratory study, the study is conducted based on a case study of oa halal broiler company in Malaysia. Data was gathered through semi-structured interviews and observations of nine government agencies in Malaysia that are involved in poultry production. Thematic analysis and patterns were applied in analysing the data. The results show the G&S criteria described in the regulations and production process perspective. The four G&S criteria listed in the category of poultry content are: i) effective use of technology; ii) enhancing nutrition; iii) sustainable sourcing; and, iv) improving land and water management.

Item Type:	Article
Uncontrolled Keywords:	Food production, Green food criteria, Malaysia, Poultry production, Sustainability criteria
Divisions:	Faculty of Technology Management and Technopreneurship
Depositing User:	Sabariah Ismail
Date Deposited:	10 May 2022 10:08
Last Modified:	10 May 2022 10:08
URI:	http://eprints.utem.edu.my/id/eprint/25755
Statistic Details:	View Download Statistic

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