Evaluating information credibility toward green marketing in Indonesia

Jamal, Fauziyah Nur and Othman, Norfaridatul Akmaliah and Saleh, Raden Chairul and Nurhanay, Almira Husnun and Rohmah, Wafrotur (2021) Evaluating information credibility toward green marketing in Indonesia. Journal of Asian Finance, Economics and Business, 8 (2). pp. 427-438. ISSN 2288-4637

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Abstract

This study aims to identify variables, which have relationship to the information credibility toward brand trust. Other than that, this study also proposes a system dynamics approach method, where the time to achieve different credible information can be modeled efficiently and by using variable-oriented simulation methods. Data, which are used for testing, are derived from 400 questionnaires. Data for SEM are collected by using questionnaire and are processed using AMOS software to identify the result whether it is proper to determine the proper variables and the indicators, which will be processed in the simulation using Powersim. The result shows that, from six variables proposed, five are significant variables that support the information credibility. The value of information credibility has fluctuated in 10 years. The important aspect in business activity is a business strategy that incorporates marketing activities. Many companies are adopting green marketing practice to achieve a better business performance, so that information credibility factor is needed. Over the past few years, numerous industries in Indonesia have increased awareness toward green movement. Some companies apply the whole process of creating green products, while others only do so partially, but this is a good approach to green business development in Indonesia nonetheless.

Item Type:	Article
Uncontrolled Keywords:	Green marketing, Information credibility, Property industry, Structural equation modeling, System dynamics
Divisions:	Faculty of Technology Management and Technopreneurship
Depositing User:	Sabariah Ismail
Date Deposited:	13 Apr 2022 10:11
Last Modified:	13 Apr 2022 10:11
URI:	http://eprints.utem.edu.my/id/eprint/25825
Statistic Details:	View Download Statistic

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