Assessment of trip experience from Chinese tourists' perspectives on Indonesia tourism

Rahmiati, Filda and Bakri, Mohammed Hariri and Shuyuan, Fu (2021) Assessment of trip experience from Chinese tourists' perspectives on Indonesia tourism. Geojournal of Tourism and Geosites, 38 (4). pp. 1083-1088. ISSN 2065-1198

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Abstract

With China's rapid economic growth and improved standard of living, travel and tourism are increasingly becoming the first choices for vacation activities. The purpose of this research is to assess the trip experience on destination loyalty through tourist satisfaction of Chinese tourists who visited Indonesia tourism. The quantitative research method was used and the primary data collected using questionnaire to 158 respondents of Chinese tourists who visited Indonesia analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The study indicates that 6 of the 7 hypotheses are accepted. As a result, accommodation mediated by tourist satisfaction has no significant effect on destination loyalty. The impact of trip experience on destination loyalty mediated by tourist satisfaction accounted for 64.4 percent. This study demonstrates how Chinese tourists evaluate their trip experiences of Indonesia tourism. Transportation was discovered to have the greatest impact, whereas need to be improved in order to create destination loyalty

Item Type:	Article
Uncontrolled Keywords:	Accommodation, excursions, transportation, trip experience, tourist satisfaction, destination loyalty
Divisions:	Faculty of Technology Management and Technopreneurship
Depositing User:	Norfaradilla Idayu Ab. Ghafar
Date Deposited:	10 May 2022 09:39
Last Modified:	03 Aug 2023 15:07
URI:	http://eprints.utem.edu.my/id/eprint/25937
Statistic Details:	View Download Statistic

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