Online social networking websites in innovation capability and hotels’ performance in Malaysia

Al-Shami, Samer Ali Hussein and Al Hammadi, Abdulla and Abdul Raheem, Hayder Adil and Al-Hammadi, Abdul Hadi and Abdul Rashid, Nurulizwa and Ali Alhammadi, Dheyab Eissa Badr (2021) Online social networking websites in innovation capability and hotels’ performance in Malaysia. Journal Of Hospitality And Tourism Technology, 12 (1). pp. 72-84. ISSN 1757-9880

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Abstract

Purpose – The purpose of this study is to examine the role of social network websites (SNWs) on hotels’ performance through innovation, especially in emerging countries, which is still lacking. Design/methodology/approach – A survey was randomly distributed to 219 of 4- and 5-star hotels in Malaysia and the data were analyzed using the structural equation modeling. Findings – The results confirm that the SNWs have a positive effect on the innovation capacity; meanwhile, the innovation capacity fully mediated the association between online social networks and the firm’s performance. Moreover, the association between SNWs and innovation is partially mediated by absorptive capacity (AC). Originality/value – This paper deliberates the significance of online social networking websites in the improvement of innovation capabilities through business intelligence and information management that improve hotels’ performance. This paper also deliberates the methods in which online social networking websites improve AC and information management.

Item Type:	Article
Uncontrolled Keywords:	Performance, Innovation, Networking, Social, Hotels, Websites, Absorptive, Capacity
Divisions:	Institute of Technology Management And Entrepreneurship
Depositing User:	Norfaradilla Idayu Ab. Ghafar
Date Deposited:	06 Mar 2023 09:08
Last Modified:	27 Jun 2023 16:27
URI:	http://eprints.utem.edu.my/id/eprint/26121
Statistic Details:	View Download Statistic

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