Determinant of consumer attitude towards online purchase intention of halal cosmetic: moderating effect of customers experience

Naseri, Roszi Naszariah Nasni and Wan Ibrahim, Nik Rahila and Mohd Esa, Maryam and Ahmad, Nurul Zamratul Asyikin and Azis, Siti Noraziana and Abd Azis, Rafidah (2021) Determinant of consumer attitude towards online purchase intention of halal cosmetic: moderating effect of customers experience. International Journal Of Academic Research In Business And Social Sciences, 11 (7). pp. 1199-1216. ISSN 2222-6990

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Abstract

The rise of internet use in Malaysia has led to a shift in consumers’ behaviour towards online purchasing, particularly the increasing trend observed in purchasing Halal cosmetic products. However, online shopping in Malaysia is constantly evolving and less familiar among consumers. Therefore, this study aims to examine the factors that influence consumer attitudes and their impact on the online purchase intention of Halal cosmetic products. This study utilises a cross-sectional data methodology and survey instrument for quantitative data collection. Responses from 400 consumers who have shopped online for a minimum of 6 months were derived. The EFA and pooled-CFA analyses were performed using IBM SPSS version 25.0 and AMOS Version 25, respectively. From the pooled-CFA measurement model, it was shown that web design, trust, perceived ease of use, as well as privacy and security had a significant and positive effect on consumer attitude, while consumer attitude and web design displayed a significant and positive relationship towards purchase intention.

Item Type:	Article
Uncontrolled Keywords:	Consumer attitude, Online purchase intention, Customer experience, Cosmetic products, Halal industry
Divisions:	Faculty of Technology Management and Technopreneurship
Depositing User:	Sabariah Ismail
Date Deposited:	29 Mar 2023 10:47
Last Modified:	29 Mar 2023 10:47
URI:	http://eprints.utem.edu.my/id/eprint/26522
Statistic Details:	View Download Statistic

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