Developing a business start-up model for technopreneurs

Ahamat, Amiruddin and Koh, Grace Wen Sin (2022) Developing a business start-up model for technopreneurs. International Journal of Technoentrepreneurship, 4 (3). pp. 198-218. ISSN 1746-5370

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Abstract

A business model is critical in assisting a technopreneur to start up their business. This study proposes a framework for developing a start-up business model that contains the elements of a business model for the design of a new venture. The objective of the research is to identify the changes in the environment that affect the development of the business model. The study employs qualitative research, which applies an inductive approach to the construction of theories. A series of interviews with technopreneurs from Melaka and Selangor were conducted to examine the best business model for the new technology. This study has shown the changes in the environment that would trigger business model innovation. Hence, this research came up with a business model that had nine parts. These parts were product or service, target market, customer relationship, resource or competence, process or activity, external partner, distribution channel, revenue and cost structure.

Item Type:	Article
Uncontrolled Keywords:	Business model, Business model element, Environment change, New start-up technopreneur
Divisions:	Faculty of Technology Management and Technopreneurship
Depositing User:	Sabariah Ismail
Date Deposited:	04 Jul 2024 10:42
Last Modified:	04 Jul 2024 10:42
URI:	http://eprints.utem.edu.my/id/eprint/27321
Statistic Details:	View Download Statistic

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