Othman, Azrina and Mohamad, Norhidayah and Mohd Din, Adilah (2023) Marketing for beginners: step - by - step guide. Penerbit UTeM Press, Durian Tunggal, Melaka. ISBN 9789672792901
![[img]](http://eprints.utem.edu.my/style/images/fileicons/text.png) |
Text
Marketing for beginners - step - by - step guide.pdf Download (271kB) |
Official URL: https://plh.utem.edu.my/cgi-bin/koha/opac-detail.p...
Abstract
The university has launched a "Marketing for Beginners: Step by Step Guide" module for Gen Z students at Malaysian Institutions of Higher Learning. The module provides comprehensive information on marketing concepts, theories, and processes, with in-class activities, examples, case studies, and exercises. It combines theory and practice, emphasizing practical execution of marketing techniques and the 4Ps framework.
| Item Type: | Book |
|---|---|
| Uncontrolled Keywords: | Marketing, Management, Strategic planning |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Faculty of Technology Management and Technopreneurship |
| Depositing User: | MUHAMAD HAFEEZ ZAINUDIN |
| Date Deposited: | 30 May 2024 11:53 |
| Last Modified: | 30 May 2024 11:53 |
| URI: | http://eprints.utem.edu.my/id/eprint/27375 |
| Statistic Details: | View Download Statistic |
Actions (login required)
 |
View Item |