UNSPECIFIED (2021) Kanvas untuk pemasaran digital. In: UNSPECIFIED, (ed.) Keusahawanan digital di Malaysia: Transformasi perniagaan ke arah ekonomi digital. Penerbit UTeM Press, Durian Tunggal, Melaka, pp. 15-35. ISBN 9789672454984
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Abstract
The book "Digital entrepreneurship in Malaysia: Business transformation towards a digital economy" debates about the field of digital entrepreneurship in the post-Pandemic era of COVID-19 in terms of the scenario and ecosystem of digital entrepreneurship in Malaysia. This book also discusses the methods of planning and implementing digital entrepreneurship as well as the challenges and methods that can be used to improve the survival of the digital entrepreneurship sector. Ethics in the digital entrepreneurship sector is also discussed in this book. This book was published to coincide with the development of the digital entrepreneurship sector in Malaysia which is becoming more vigorous as a result of the spread of the COVID-19 virus which has encouraged consumers to shop online. This book covers every topic professionally and scientifically related to digital applications in business especially since the COVID-19 pandemic attacked the world. This book is very suitable as a reference for university students taking courses on marketing and digital entrepreneurship and can be used as a guide for new entrepreneurs and those who plan to transform their business to a digital platform.
| Item Type: | Book Chapter |
|---|---|
| Uncontrolled Keywords: | Electronic commerce, Entrepreneurship, Government publications |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Faculty of Technology Management and Technopreneurship |
| Depositing User: | MUHAMAD HAFEEZ ZAINUDIN |
| Date Deposited: | 24 Jul 2024 16:13 |
| Last Modified: | 24 Jul 2024 16:13 |
| URI: | http://eprints.utem.edu.my/id/eprint/27560 |
| Statistic Details: | View Download Statistic |
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