Analyzing customer sentiments in genshin impact: a business intelligence perspective on player perception

Kurnianingrum, Dian and Wijaya, Andrian and Jumri, Isma Addi and Savitri, Mila Andria and Tanuar, Evawaty and Karmagatri, Mulyani (2023) Analyzing customer sentiments in genshin impact: a business intelligence perspective on player perception. In: 3rd IEEE International Conference on ICT in Business Industry and Government, ICTBIG 2023, 8 December 2023through 9 December 2023, Indore.

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Abstract

Customer perception plays a pivotal role in determining the success of a game in the competitive market landscape. It encompasses how players perceive various aspects of the game, including its mechanics, visuals, story, character design, and overall experiential quality. In data analysis, sentiment analysis has emerged as a powerful tool for gaining valuable insights into customer perception. This research aims to employ sophisticated sentiment analysis techniques to understand customer perception in the context of Genshin Impact comprehensively. Through sentiment analysis, this study explores the intricate relationship between customer perception and player sentiments expressed concerning Genshin Impact. An analysis of categorized tweets reveals significant sentiment patterns associated with using specific words. Negative sentiment is observed in tweets containing words such as 'lazy,' 'retired,' 'uninstalled,' and 'sad,' indicating the presence of unfavorable content. Conversely, positive sentiment is associated with words like 'play,' which holds the highest frequency in positive keywords. Genshin Impact players use this term to express their enjoyment and satisfaction from engaging with the game. Additional positive keywords include 'interesting,' 'funny,' 'gacha' (a term related to acquiring characters in the game), 'lore,' and 'characters.' By leveraging sentiment analysis techniques, this research contributes to a comprehensive understanding of customer perception in Genshin Impact. The findings shed light on the prevailing sentiments of players and provide insights into the factors contributing to positive and negative perceptions of the game.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	Business intelligence, Customer insight, Gameplay experience, Genshin impact, Sentiment analysis
Divisions:	Faculty of Technology Management and Technopreneurship
Depositing User:	Maizatul Najwa Ahmad
Date Deposited:	16 Oct 2024 16:44
Last Modified:	16 Oct 2024 16:44
URI:	http://eprints.utem.edu.my/id/eprint/28001
Statistic Details:	View Download Statistic

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