Rozaki, Zuhud and Barnabas, Tearine and Triyono, Triyono and Kamarudin, Mohd Fauzi and Ariffin, Ahmad Shabudin and Ramli, Mona Fairuz (2023) Agrotourism development strategy during and post Covid-19 pandemic findings from Caping Merapi, Indonesia and Tobwakira Farm, Kiribati. In: 1st International Conference on Environment and Smart Society, ICEnSO 2023, 9 August 2023 through 10 August 2023, Yogyakarta.
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Agrotourism development strategy during and post Covid-19 pandemic findings from Caping Merapi, Indonesia and Tobwakira Farm, Kiribati.pdf Restricted to Repository staff only Download (3MB) |
Abstract
This research investigates the COVID-19 pandemic impact of Agrotourism between Caping Merapi in Indonesia and Tobwakira Farm in Kiribati. Location determination was carried out purposively at Caping Merapi Agrotourism in Indonesia and Tobwakira Farm Agrotourism in Kiribati. Respondents used in this study were 3 internal parties for both locations, 6 visitors of Caping Merapi and 2 visitors of Tobwakira Farm. The analytical method used is SWOT analysis and IE matrix. This study indicates that Caping Merapi agrotourism faced challenges due to a decrease in the number of visitors and employees, a negative margin of profit, and the low salaries of employees during COVID-19. While Tobwakira Farm faced challenges such as decreased workers and visitors, low salaries for its employees, but income has been achieved due to insufficient importation. Moreover, Caping Merapi's internal total score is 2.96 and its external total score is 2.45, while Tobwakira Farm's internal total score is 2.83 and its external total score is 2.53, indicating the two agrotourism are in cell V, which means growing and maintaining. The SWOT Matrix strategy development strategy for Caping Merapi and Tobwakira Farm includes the following objectives: maintaining and strengthening the characteristics of agrotourism by enhancing the facilities and services, improving human resources in developing consumable products from consumable plants, maximizing promotion in various social media platforms and improve human resources skills in information technology, and conducting online training. In the IE matrix, the development strategy consists of market penetration, product development, and market development.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | Elections, UK, Party politics |
| Divisions: | Institute of Technology Management And Entrepreneurship |
| Depositing User: | Anis Suraya Nordin |
| Date Deposited: | 17 Oct 2024 15:40 |
| Last Modified: | 17 Oct 2024 15:40 |
| URI: | http://eprints.utem.edu.my/id/eprint/28064 |
| Statistic Details: | View Download Statistic |
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