Customer intention towards self-service checkout at Watson

Mohd Arzaman, Ameer Farhan and Abdul Rashid, Nurulizwa and Razali, Muhamad Amirul and Jospat, Anisah and Abdul Aziz, Noor Aisyah and Damaianti, Indriana (2024) Customer intention towards self-service checkout at Watson. Multidisciplinary Science Journal, 6 (7). pp. 1-9. ISSN 2675-1240

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Abstract

This research focuses on customers intentions to use the self-checkout technology at Watson during the Covid19 endemic using UTAUT2 model. The main objective is to identify the factors that affect the behavioral intention to use the self-checkout technology from a consumer perspective. This study investigated the influencing factors of performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, and habit towards customers' intention to use the self-checkout systems. The data for this study were collected using a questionnaire shared among 200 respondents who are Watson customers were selected by stratified random sampling technique through online. The data were analyzed using IBM- SPSS version 26 to test the hypotheses. The findings indicate that customers intention is significantly and positively influenced by performance expectancy, effort expectancy, facilitating condition, hedonic motivation and habit behaviour. A number of implications for theory and practice are derived based on the findings.

Item Type:	Article
Uncontrolled Keywords:	Self-checkout technology adoption, Covid-19 pandemic, UTAUT2
Divisions:	Faculty of Technology Management and Technopreneurship
Depositing User:	Norfaradilla Idayu Ab. Ghafar
Date Deposited:	06 Jan 2025 10:58
Last Modified:	06 Jan 2025 10:58
URI:	http://eprints.utem.edu.my/id/eprint/28141
Statistic Details:	View Download Statistic

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