The effect of motivation towards consumer behavior in online shopping

Mat Sani, Amizatulhawa and A Rahim, Nur Syafiqah (2023) The effect of motivation towards consumer behavior in online shopping. Journal of Technology Management and Technopreneurship, 11 (1). pp. 18-27. ISSN 2231-7996

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Abstract

Online shopping, a form of e-commerce, allows customers to purchase products or services directly from merchants over the Internet. This study aims to investigate how motivation influences consumer behavior when they shop online. Questionnaires and sampling techniques were used in the quantitative techniques of the study to obtain data from selected respondents. The introduction provides an overview of the framework for the overall research study. The processing methods used in this investigation are then covered, and the most important aspect is the quality of the research in terms of reliability and validity. In Malaysia, researchers used a random sampling approach to obtain data from respondents aged between 20 to over 50. 384 individuals in all participated in the survey. That data to analyze the data collected from the questionnaire form, the researchers chose to use the Statistical Package for Social Science (SPSS).

Item Type:	Article
Uncontrolled Keywords:	Motivation, Consumer behaviour, Online shopping
Divisions:	Faculty of Technology Management and Technopreneurship
Depositing User:	Sabariah Ismail
Date Deposited:	06 Jan 2025 10:12
Last Modified:	06 Jan 2025 10:12
URI:	http://eprints.utem.edu.my/id/eprint/28165
Statistic Details:	View Download Statistic

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