Fitri Marisa (2023) The intelligent silaturrahmi gamification mechanics framework to impose small medium enterprise collaboration. Doctoral thesis, Universiti Teknikal Malaysia Melaka.
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Abstract
The SME sector plays an essential role in improving the country's economy, but SMEs face several challenges, including weak information exchange and reluctance to collaborate. Meanwhile, SMEs cannot be separated from the influence of local wisdom as one of the roots of thought and behavior. "Silaturrahmi" is one of the local wisdom that applies in the community and is proven to influence the mindset of each individual. Meanwhile, gamification is a trend in today's society that is proven to increase motivation in various activities. So, this research aims to develop an adaptive collaboration model, provide a suitable partner reference, measure collaboration performance with the proper parameters, and increase motivation in collaboration. The method is built into three groups of activities. The first is constructing the collaboration gamification mechanics based on "Silaturrahmi" with a linear regression approach, Fuzzy AHP, and Octalysis measurement. Second, constructing intelligent system mechanics for knowledge extraction needs collaboration with K-Means, and Fuzzy AHP approaches. Third, perform expert validation and evaluation using a gamification analysis approach and Technology Acceptance Model (TAM). This thesis produces three main contributions. The first is the collaboration parameter based on "Silaturrahmi" which has been ranked based on the motivational weight of "core drive" octalysis to measure collaboration performance. Second, the "Silaturrahmi"-based intelligent collaboration gamification mechanic model translates the performance of collaboration parameters as a guide to measure player retention in collaboration and is equipped with an intelligent system to provide recommendations for appropriate partner references and SME segmentation. Furthermore, the third is the proposed "Intelligent Silaturrahmi-based Gamification Mechanics (ISb-GM)" framework which has been validated by experts and evaluated using the Technology Acceptance Model (TAM) method. It was also evaluated with gamification analysis using a gamification characteristic measurement approach involving six octalysis's core drive. The knowledge that can be concluded from the results of the TAM evaluation is that the proposed framework can be accepted and used as a reference for SME collaboration. It is evidenced by the acceptance of twenty-nine (29) out of thirty-six (36) hypotheses in the experiment. However, the rejected hypothesis may indicate that users need to interact in collaboration for a longer time to feel the benefits of collaborating. Meanwhile, the evaluation of gamification analysis resulted in four (4) accepted hypotheses (Propose/Epic Meaning, Development, Social Influence, Avoidance) but two (2) rejected hypotheses (Ownership, Unpredictability). It has resulted in the knowledge that the types of motivation that affect collaboration include the desire to play a role in the environment, stimulated by the role of others, stimulated by specific rewards/achievements, and worry about missing out on good opportunities. In contrast, collaboration is not strongly influenced by ownership of achievement nor the expectation of getting opportunities from uncertainty.
| Item Type: | Thesis (Doctoral) |
|---|---|
| Uncontrolled Keywords: | SME sector, Collaboration challenges, Gamification analysis |
| Subjects: | Q Science > Q Science (General) Q Science > QA Mathematics |
| Divisions: | Library > Tesis > FTMK |
| Depositing User: | MUHAMAD HAFEEZ ZAINUDIN |
| Date Deposited: | 16 Dec 2024 08:22 |
| Last Modified: | 16 Dec 2024 08:22 |
| URI: | http://eprints.utem.edu.my/id/eprint/28294 |
| Statistic Details: | View Download Statistic |
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