Unravelling the employee retention enigma in semiconductor industry: A focus on Penang, Malaysia

Yee Yen, Yuen and Wendy Teoh, Ming Yen and Siong, Choy Chong and Jai, Wei Ho (2023) Unravelling the employee retention enigma in semiconductor industry: A focus on Penang, Malaysia. Asian Journal of Human Services, 25. pp. 135-156. ISSN 2188-059X

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Abstract

This study aims to investigate the relationship between five factors (employer branding strategy, salary and benefits, training and career development, job flexibility, and supervisor support) and employee retention in the semiconductor industry in Penang, Malaysia. Data was gathered using questionnaires distributed via email and social media and was analysed. Based on the responses from 152 employees, the results showed that employer branding strategy and supervisor support contributed significantly to employee retention. The findings highlight the importance of semiconductor companies maintaining a strong employer branding strategy and supervisors providing full support to employees as strategies for employee retention.

Item Type:	Article
Uncontrolled Keywords:	Employee retention, Branding strategy, Supervisor support, Semiconductor industry, Technological advancement.
Divisions:	Institute of Technology Management And Entrepreneurship
Depositing User:	Norfaradilla Idayu Ab. Ghafar
Date Deposited:	14 Mar 2025 16:27
Last Modified:	14 Mar 2025 16:27
URI:	http://eprints.utem.edu.my/id/eprint/28516
Statistic Details:	View Download Statistic

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