Non Muslim consumers intention to purchase halal product in Malaysia : Proposed framework

Saleh, Hasan and Rajandran, Thurga (2024) Non Muslim consumers intention to purchase halal product in Malaysia : Proposed framework. International Journal of Academic Research in Economics and Management Sciences, 13 (4). 780 - 790. ISSN 2226-3624

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Abstract

This study explores the factors influencing non-Muslim consumers' intentions to purchase halal products, amidst a diverse demographic landscape. The study identifies key elements such as halal awareness, certification, marketing strategies, and knowledge that significantly impact purchasing decisions. Findings reveal that halal certification is the most influential factor, enhancing consumer trust and confidence in halal products. Additionally, effective marketing and increased awareness about halal concepts are crucial in shaping non-Muslim consumers' attitudes. The study aims to bridge the knowledge gap regarding halal practices among non-Muslims, fostering greater acceptance and promoting ethical consumption. Insights from this study are expected to inform businesses on how to tailor their strategies to effectively engage non-Muslim consumers in the growing halal market.

Item Type:	Article
Uncontrolled Keywords:	Halal products, Non-Muslim consumers, Purchase intention, Halal certification, Marketing strategies, Consumer behavior
Divisions:	Faculty of Technology Management and Technopreneurship
Depositing User:	Sabariah Ismail
Date Deposited:	09 Apr 2025 16:19
Last Modified:	09 Apr 2025 16:19
URI:	http://eprints.utem.edu.my/id/eprint/28657
Statistic Details:	View Download Statistic

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