Exploratory factor of green entrepreneurial intention towards sustainable startup operation

Bakri, Mohammed Hariri and Widjajanti, Kesi and Abdul Rashid, Nurulizwa and Al-Shami, Samer Ali Hussein and Sugiyanto, Eviatiwi Kusumaningtyas and Md Razak, Mohamad Idham and Mat Rasid, Ahmad Mujahid and Ismail, Albert Feisal @ Muhd Feisal (2024) Exploratory factor of green entrepreneurial intention towards sustainable startup operation. Edelweiss Applied Science and Technology, 8 (6). pp. 3494-3510. ISSN 2576-8484

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Abstract

This study tries to identify the factors influencing sustainability in green entreperenurial start-up. Thus, the goal of the research was to recognize the factors influencing sustainability in green entreperenurial start-up., use the Theory Planned Behaviour approach to analyze the interrelationship among these factors and develop conceptual startup green entreperenurial framework using Structural Equation Modeling. As a result, this goal will assist start-up industry managers and practitioners in better understanding the interactions of enablers and identifying critical enablers that influence the sustainability in green entreperenurial start-up. A knowledge gap exists in how startups, especially in developing economies with less institutional support, can navigate sustainability challenges. There's a clear need for detailed empirical research to explore into these issues. In research methodology side It also emphasizes the importance of ensuring research validity through methods like AMOS-SEM for robustness checks in the models. The researcher could intgrate other theory to measure sustainable business acceptance. Previously the study focusses on sustainability in start-up operations 4.0 but the researcher extends the research on Green entrepreneurial Intention toward Sustainable Startup operations.

Item Type: Article
Uncontrolled Keywords: Green entrepreneurial, Startup, Sustainable
Divisions: Institute of Technology Management And Entrepreneurship
Depositing User: Sabariah Ismail
Date Deposited: 19 May 2025 15:47
Last Modified: 19 May 2025 15:47
URI: http://eprints.utem.edu.my/id/eprint/28676
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