Factors influencing students’ satisfaction with online food delivery services: An empirical study

Abdul Latif, Mohd Mas Rizat and Arshad, Yusri and Mohd Sahari, Muhamad Afiq and Syed Ibrahim, Sharifah Norhafiza (2024) Factors influencing students’ satisfaction with online food delivery services: An empirical study. Information Management and Business Review, 16 (4S). pp. 95-105. ISSN 2220-3796

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Abstract

This study examines the determinants of consumer satisfaction in Dubai’s rapidly expanding app-based food delivery sector, drawing on the theory of consumer behavior and analyzing data from 180 undergraduate students at Canadian University Dubai using Structural Equation Modeling (SEM) from January to February 2024. We evaluated the effects of delivery service price, meal pricing, food quality, restaurant variety, e-service quality, delivery timing, product advertisements, and sales promotions. The sample represents mobile-first generations. The findings reveal that food price, restaurant food quality, restaurant variety, e-service quality, delivery time, product advertisements, and sales promotions all positively influence consumer satisfaction. However, delivery charges, delivery promotions, and online payment security had no significant impact on the satisfaction of this mobile-first generation. Thus, businesses should streamline delivery times and emphasize value through targeted marketing to mobile-first consumers, ensuring that delivery charges and payment security do not hinder consumer satisfaction. These findings may help inform the development of meal delivery applications designed to attract and retain students in this specific market segment.

Item Type:	Article
Uncontrolled Keywords:	Mobile Payment, Food Delivery Mobile Application, Customer Satisfaction
Divisions:	Faculty of Technology Management and Technopreneurship
Depositing User:	Norfaradilla Idayu Ab. Ghafar
Date Deposited:	11 Dec 2025 02:02
Last Modified:	11 Dec 2025 02:02
URI:	http://eprints.utem.edu.my/id/eprint/29161
Statistic Details:	View Download Statistic

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