Experiential value and novelty cultivating brand love and behavioral intentions in technopreneurship

Setiawan, Sandy and Alma Tiara, Kania and Rustine, Mira and Hilman, Dodi and Joy, Kathleen and Jumbri, Isma Addi (2025) Experiential value and novelty cultivating brand love and behavioral intentions in technopreneurship. APTISI Transactions on Technopreneurship (ATT), 7 (1). pp. 144-157. ISSN 2656-8888

Text 01940290320251123141723.pdf Download (429kB)

Abstract

This study explores the influence of experiential value and novelty on customer satisfaction, brand love, and behavioral intention in robot barista coffee shops (RBCS) in Bandung, Indonesia. The research highlights how these variables interact to shape consumer behavior in a novel service setting. Data from 250 respondents, collected using a purposive sampling method and analyzed through Partial Least Squares (PLS), reveal several key findings. Experiential value significantly improves customer satisfaction, emphasizing the importance of engaging and memorable service experiences. Novelty is also a critical driver, contributing to customer interest and satisfaction by offering unique and innovative service encounters. Customer satisfaction strongly affects brand love, indicating that emotional attachment plays a central role in building customer loyalty. Furthermore, satisfied customers are more likely to exhibit positive behavioral intentions, including repeat visits and advocacy. These results underline the necessity for businesses to continuously innovate and enhance service quality to foster long-term customer relationships. This study not only adds to the limited research on robotic services in Indonesia but also offers practical insights for industry stakeholders aiming to adopt innovative technologies in customer-facing roles. Moreover, the findings contribute to the Sustainable Development Goals (SDGs) by advancing innovation (SDG 9) and promoting sustainable consumption patterns (SDG 12). By integrating robotics and prioritizing customer experience, businesses can create sustainable competitive advantages in the evolving service landscape.

Item Type:	Article
Uncontrolled Keywords:	Robotic Barista Coffee Shop, (RBCS), Experiential Value, Customer Satisfaction, Behavioral Intention
Divisions:	Faculty of Technology Management and Technopreneurship
Depositing User:	Norfaradilla Idayu Ab. Ghafar
Date Deposited:	11 Dec 2025 02:04
Last Modified:	11 Dec 2025 02:04
URI:	http://eprints.utem.edu.my/id/eprint/29162
Statistic Details:	View Download Statistic

Actions (login required)

View Item