Technopreneurship, innovation capability and social media marketing as catalysts for competitive advantages: A study of batik MSMEs in Pekalongan, Indonesia

Widjajanti, Kesi and Jumbri, Isma Addi (2025) Technopreneurship, innovation capability and social media marketing as catalysts for competitive advantages: A study of batik MSMEs in Pekalongan, Indonesia. Multidisciplinary Science Journal, 7 (8). pp. 1-12. ISSN 2675-1240

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Abstract

This study investigates the impact of technopreneurship, innovation capability, and social media marketing on competitive advantages among batik Micro, Small, and Medium Enterprises (MSMEs) in Pekalongan, Indonesia. 180 batik MSMEs were chosen via proportional random sampling, and data was gathered from them using a quantitative method. Smart PLS software was used to analyse the data using Structural Equation Modelling (SEM). Findings reveal that technopreneurship and social media marketing directly enhance competitive advantage, while innovation capability shows no significant indirect effect on competitive advantage through social media marketing. The non-significant impact of innovation capability may be due to the complex, process-oriented nature of innovation in batik production, which may translate poorly through social media. Our findings indicate that integrating technological innovation can improve competitive advantage in traditional businesses like the batik MSMEs.

Item Type:	Article
Uncontrolled Keywords:	Competitive advantage, Innovation capability, Technopreneurship, Social media marketing, Batik MSMEs
Divisions:	Faculty of Technology Management and Technopreneurship
Depositing User:	Norfaradilla Idayu Ab. Ghafar
Date Deposited:	11 Dec 2025 02:46
Last Modified:	11 Dec 2025 02:46
URI:	http://eprints.utem.edu.my/id/eprint/29199
Statistic Details:	View Download Statistic

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