Halal digital marketplace in Malaysia

Mat Rasid, Ahmad Mujahid and Bakri, Mohammed Hariri and Md Razak, Mohamad Idham (2025) Halal digital marketplace in Malaysia. Penerbit UTeM Press, Durian Tunggal, Melaka. ISBN 9786297741390

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Abstract

This book explores the rise in e-commerce usage and the emergence of halal digital platforms. From an Islamic perspective, major concerns in internet trade include riba, gharar and maisir. This book aims to introduce a new Halal Digital Marketplace model and analyse its acceptance among Malaysians. It focuses on developing this model using data from users of conventional digital marketplaces in Malaysia. The book examines constructs such as Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions and Behavioural Intention, with Religiosity as a moderating factor. These factors are analysed to understand what encourages Malaysians to adopt the Halal Digital Marketplace nationwide. This work addresses a significant gap in existing digital marketplace literature by assessing the role of Religiosity as a moderating factor. The book is intended to serve as a model and guideline for enhancing the Halal Digital Marketplace both nationally and internationally. Key Performance Indicators (KPIs) such as reducing online sales and purchase fraud and increasing awareness of Islamic principles in fraud prevention, are used to measure its impact. Ultimately, this book aims to assist the government in boosting the economy through digital purchasing and growing buying power among Malaysian millennial consumers, while addressing the rise in fraud reports.

Item Type:	Book
Uncontrolled Keywords:	Electronic commerce, Market research, Consumer behavior, Business -- Religious aspects -- Islam
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce
Divisions:	Faculty of Technology Management and Technopreneurship
Depositing User:	Norhairol Khalid
Date Deposited:	14 Apr 2026 00:19
Last Modified:	14 Apr 2026 00:19
URI:	http://eprints.utem.edu.my/id/eprint/29682
Statistic Details:	View Download Statistic

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