Customer Relationship Management Practices And Organizational Performance : The Mediating Role Of Market Orientation

Mohamad, Siti Hajar and Othman, Norfaridatul Akmaliah and Jabar, Juhaini and Abdul Majid, Izaidin (2015) Customer Relationship Management Practices And Organizational Performance : The Mediating Role Of Market Orientation. Australian Journal of Basic and Applied Sciences, 9 (4). pp. 28-36. ISSN 1991-8178

[img] Text
2.3B-2015-3.pdf - Published Version
Restricted to Registered users only

Download (162kB)
Official URL: http://www.aensiweb.com/

Abstract

-

Item Type: Article
Uncontrolled Keywords: CRM practises, organizational performance, food manufacturing industry, market orientation, structural equation modelling
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Q Science > Q Science (General)
Divisions: Faculty of Technology Management and Technopreneurship
Depositing User: Muhammad Afiz Ahmad
Date Deposited: 20 Sep 2017 08:26
Last Modified: 29 Jul 2021 23:44
URI: http://eprints.utem.edu.my/id/eprint/19130
Statistic Details: View Download Statistic

Actions (login required)

View Item View Item